Criminal Damage

 Brand: Criminal Damage
Founder:

Sunny Aytan

Established: 1991
Hometown: London
Website: www.CriminalDamage.co.uk

About Criminal Damage

Criminal Damage sweater and bucket hat CMLDMG

Founded in the vibrant streets of East London in 1991, Criminal Damage stands as a pioneering force in the realm of streetwear. Influenced by the diverse cultural tapestry, cutting-edge design, and eclectic music scene of London, the brand set out to craft its unique statement from the very beginning. A family-run business, Criminal Damage is under the guidance of brothers Monty and Sunny Aytan, who have steered the brand towards international acclaim.

While deeply rooted in East London, the brand has garnered a devoted following not only in the UK but also across the globe, with a strong presence in Europe, the Middle East, the US, Canada, South America, Australia, and New Zealand. Over the years, Criminal Damage has dressed a spectrum of personalities, from global icons like Beyonce, Rihanna, and 50 Cent to local talents like KSI, Lethal Bizzle, and Harry Styles. Notable milestones include collaborations with Peanuts, Minions, Back to the Future, and Pokémon, marking their journey from East London's streets to a flagship store in Camden. The brand's commitment to supporting emerging and established talent has solidified its status as an influential force in the ever-evolving landscape of streetwear.

 

Back to blog